Priorities
When you need that burger you just need that burger. This guy is not letting anything get in the way of his order- even a car covered in flames. We hope this person made it out in one piece and that no employees were harmed either. We get that the fries are addictive but McDonald’s is not going anywhere people. Safety first!
Mice, Ice
Letter placement and branding would have been something to consider on this banner. It looks like McDonald’s is selling bags of mice not bags of ice and now the people who would buy the ice are probably reconsidering everything.