Tiffany
Tiffany had to face a complex problem in the current era since it encountered a decline in sales. Tiffany was an almost 200-years-old jewelry brand, but young people in America were not interested in their product. People or couples would usually not pick diamond rings nowadays, and some would not even get married. The company tried to increase its sales by hiring Reed Krakoff. The designer’s role was to attract younger consumers.
Fiat
Fiat might be famous in Italy, but it was a different story in the U.S. For the people in America, Fiat was known for being unreliable. According to the report, their sales were declining every month. The American consumers were more interested in SUVs. Fiat was trying to solve the problem by manufacturing light trucks and crossovers since America’s people would want.