Kellogg’s Cereals
Eggo waffles were becoming famous again because of their appearance in Stranger Thing. However, it was the opposite of the other Kellogg’s breakfast product. Because of the decrease in sales, the company lowered their expectation about the brand. Most of the consumers in America would buy on-the-go food when they would take a commute for their work or school. Some of Kellogg’s products were now unavailable.
Applebee’s
Applebee’s was not competitive as before since its sale was declining, especially at the time of the pandemic. Young consumers would pick restaurants like Chipotle or order on-the-go food in a fast-food to eat in their homes. The restaurant was focused on American dishes, but their menu did not increase their sales because of their problem. Applebee’s decided to close down 200 stores in 2016.