Claire’s
Claire was known as the inexpensive earring that had a variety of colors. However, their product did not attract young consumers anymore. In 2018, Claire’s decision to file bankruptcy 2018. Claire’s blamed that the foot traffic in malls was why they had a decrease in sales. Claire’s might have a free piercing when a consumer bought a piece of jewelry, but they could not do it when consumers purchased a product through online shopping.
Claire’s
H&M
H&M was a brand that had higher sales than Forever 21, but it did not mean the brand would not be affected by the changes in trend. H&M decided to close some of them even before the pandemic started. They had a hard time selling billions of clothing on their shelves. Their product was expensive, which was challenging to compete with those brands that had the cheapest dress.
H&M
