J. Crew
J. Crew seems to be in the headlines all the time these days. Following the loss of its CEO in 2018, the business began 2020 by shutting six locations in January. These closures are part of the company’s broader intention to shutter 30 locations. Last summer, they made the plan public. However, we have yet to learn which sites they want to close to accomplish their objectives.
Vitamin Shoppe
Vitamin Shoppe is experiencing problems similar to GNC. To address these issues, they are concentrating on e-commerce and developing a subscription service. In 2017, top-line sales were $1.2 billion, decreasing 8.5 percent from the previous year. The situation may be attributed to the decline in the popularity of shopping malls and the emergence of rivals. We hope that their category expansions, delivery services, and marketing events will help them break out of their rut soon!